If building and launching a promotional website is phase one, then phase two is the strategy to keep it at the forefront of your industry, ahead of your competitors' websites, and visible to potential customers searching the web.
We provide tailored Search Engine Optimisation (SEO) strategies to ensure that your website continually builds its online reputation, achieves excellent performance in search engines such as Google, and drives more visitors to the webpages that interest them.
Every page of your website should feature copy that is dense with key phrases (short text strings) that are deemed important to that page. After an initial discussion about your objectives, we analyse your website and research your competitors before planning and implementing changes to your web pages so they focus on appealing to search engines.
Your company no doubt achieves great things, but does anybody outside your office hear about them? As part of our reputation building service, we write and distribute key phrase-rich press releases and articles to a network of websites to further your promotion and drive traffic back to your website.
Building an online presence extends to gaining maximum exposure on online directories relevant to your core business. We offer a research and management services to ensure that you are listed effectively on the most important directories to help build your reputation.
For many businesses it is imperative to rank in top position when potential customers search for products or services using geographic search terms. Search engines are continually developing technologies to improve the accuracy of search results for business listings, location maps and customer reviews. We will help you master your local online profile.
Providing search engines with your website’s sitemap makes them aware of you initially, and then helps them to accurately monitor your pages over time. We create and submit different types of sitemaps to Google, Yahoo and Bing search engines to inform them about your webpages, media files and/or products.
SEO is a continual process, and it's aims and focus often change as your website evolves. Our services include the analysis of your competitors' search engine performance, and ongoing modifications based on website visitor behavioural assessments.