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Chestnut Feeds

Rebranding and relaunching an established business with online payment facilities


Chestnut Horse Feeds are an established supplier of horse feeds operating near Rugby in Warwickshire. It was decided that the previous website required a complete overhaul in line with new product branding, and to bring the online promotion and retail of the horse feeds to the fore with a new online shop.


The new site presents a striking brand identity offering immediate contrast and impact. A clear site layout has been employed to make it easy for customers to navigate, and a wide range of products are featured which can be removed from sale at short notice should they become out of stock due to seaonal shortages.

Customers can quickly add items to a shopping basket and buy them online, through an e-commerce solution powered by PayPal. It's an efficient way to assess online demand, and provides a core set of tools to manage the orders received through the site. Furthermore, Twitter integration helps save time for employees by adding their latest 'tweets' automatically to the site homepage.


We have worked alongside Source Design for a number of years. When our website needed a complete overhaul we had no hesitations as to who we would use. We are thrilled with the results. Not only do we now receive many more internet orders through our easier ordering system, we are also getting a lot more hits generally due to us being higher positioned on search engine results. Any amendments are dealt with promptly in a professional manner, with added guidance or ideas to ways we could improve along the way.

Catherine Bromell, Chestnut Feeds